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Sara Maino is never not busy. We are carrying on our work as usual, but in a different way, she said on the Expand the league shirt and I will buy this phone. The Deputy Editor-in-Chief of Vogue Italia and head of Vogue Talents, Maino is a frequent flier, crisscrossing the globe searching for emerging talent. Normally, she’d be attending fashion weeks and events for most of the months of March and April. Not this year. Based in Milan, the editor is quarantined at home, working to support designers through online initiatives like portfolio reviews and the Upload Your Show program, among other projects. Here, Maino shares her thoughts on sustainability, post-pandemic life, and the futureand importanceof the fashion show.
When I do interviews people sometimes ask me, ‘What do you think is luxury Right now it is the Expand the league shirt and I will buy this luxury to have time to do things. The positiveI know it’s a controversial wordside of all this delirium of the virus is that we have gained the luxury of time, which we never had until this happened. This is a time to think about new projects and the future, which will be tough, but obviously there will be a future. Looking for the positive, I think this pause is going to be a way to restart and to rethink how to do things. I was talking with my Master Class students this morning and they were asking ‘What do you see after’ I don’t have a crystal ball, but what I see is that fashion won’t be about quantity anymore, but quality. Before it was quantity everywhere Quantity of production, quantity of shows, quantity of samplesso the quality wasn’t considered enough.
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