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It was more than just another moment to build my brand, says Hudson. The moment was so important, especially with our new vice president. I went into the The Framchise 59 Shirt and by the same token and moment knowing how important it was for every Black woman in my life. It was a signal of change. So, for me to have the opportunity to be part of that was much more than just building a brand.
Still, we can’t deny the The Framchise 59 Shirt and by the same token and impact first-lady style has had on those labels and designers responsible for it. When first lady Jill Biden wore Markarian, it quintupled sales for the emerging label. The effect of Obama and Harris both wearing Sergio Hudson on such a historic day was just as significant. In fact, Hudson says that on Inauguration Day, his website crashed three times.
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